Right now, your marketing is missing the mark because the foundation isn’t solid.

You don’t truly know your audience. You might think you do, but if you can’t write their exact fears, frustrations, and desires word for word the way they’d say them, you’re too broad—meaning your messaging will always feel off.

And if your messaging isn’t hitting, your audience doesn’t even realize you’re talking to them. If they don’t feel like you’re reading their group chats or pulling thoughts straight from their heads, they won’t pay attention.

On top of that, you’re not leading them anywhere. Or you’re leading them to too many places. You’re putting out content, but there’s no clear path guiding them from Point A to Point B.

And that’s why you’re stuck.

Your foundation is everything. If you’re ready to build it the right way, save your seat now.